Writing a communication strategy for development programmes in uganda

The new project, the planners determined, should be designed with the proposed beneficiaries themselves, the rural communities, in the hope of securing their active participation. These are effective methods to help people to reach a consensus and find common grounds for action, based on their own needs and capabilities.

Setting social and behavioural outcomes, as well as communication objectives that identify key desired behaviours or social practices among children and their communities — these need to be maintained, changed or developed and are clearly linked to the achievement of larger programme and advocacy goals.

Planning Tools: How to write a communications strategy

Only with communication will the project beneficiaries become the principal actors to make development programmes successful. Developing monitoring and evaluation plans that clearly lay out the indicators and research methods for measuring performance and impact of C4D initiatives.

Includes exercises and downloads. Little more than a decade ago, video was a bulky and expensive medium. Governments of developing countries can no longer fulfil all social and regulatory services by themselves, especially in rural areas.

The common denominators - people and communication The first common theme running through the development issues just outlined is the human factor: These will be suggested by your audiences, messages, or a combination of the two. Communication is the second common theme in the issues outlined.

Dialogue can be initiated and guided by field staff who have good interpersonal communication skills. To maximise impact you should summarise the case in three key points which can be constantly repeated. These structural adjustments make demands, and have direct economic and social effects on people.

For this, and for all rural development activities, communication between local communities and national planners and policy-makers is of vital importance but, unfortunately, in rural areas it is at its weakest. Communication activities can help people, even those from different social groups within a community, to share information and exchange ideas in a positive and productive fashion.

Understanding this may make it easier to prioritise your communications work. To play a key role in the community as a valued provider of services for vulnerable people Operational or policy objectives To build strong relationships with the local authority and other funders To provide a regular flow of information to key stakeholders To fulfil contracts with the local authority to provide services for service users To regularly showcase organisational successes in the local media To be approached by local media for opinions on availability of services for vulnerable people Top tip: This process has timidly, but surely, started in Malawi.

Pressed by peers, teenagers often drop out of school, fall for drugs, or end up in the gangs of city slums. Much more is now known about the interpersonal communication skills development field workers need in order to function more effectively as agents of change with rural people.

Artists for a better life: Owners sell the sheep for triple the price they obtained before.

Developing a communications strategy

For, even if our understanding of the development process is changing, there can be no doubt that its future shape, its pace, sustainability and ultimate direction - for better or worse - will be determined by people, and the level of their awareness, participation and skills.

A true dialogue between the rural communities and planners resulted in the birth of the first phase of an extraordinary project in This does not need to be very detailed, it acts as a reference and reminder for those using it in their work.

Communication for Development

In rural areas, the challenge is to increase the quantity and accessibility of information, to ensure its exchange in appropriate ways, and to elicit more information from rural people themselves in order to guide development planning.

A prime consideration is the proper use and conservation of natural resources. Feed the communications strategy into the organisational strategy to ensure maximum alignment and efficiency. Most rural communities are characterised by reliance on traditional knowledge and production systems, based strictly on what has worked for survival in the past.

Investment in scientific and material inputs will bear no fruit without a parallel investment in "human capital" - in informing people, opening up avenues by which they may reach consensus for action, and developing the knowledge and skills needed to put material investments to the best use.

This dialogue can be enriched by understanding how development issues affect them, discovering what others think in other communities, and seeing what other communities have achieved. Use your resources and timescales to set legitimate levels of expectations and outline the case for more dedicated resources.

In praise of sheep In Benin in early a government veterinarian visited a village near the town of Parakou with a number of good ideas to help the community improve its livestock production.Writing your communications strategy 1.

Statement of purpose. It is useful to say up front why you have developed a communications strategy and what you hope to achieve with it.

This does not need to be very detailed, it acts as a reference and reminder for those using it in their work. For example. DEVELOPMENT UGANDA IMPLEMENTATION STRATEGY Uganda National Commission for UNESCO.

1 UGANDA: EDUCATION FOR SUSTAINABLE DEVELOPMENT IMPLEMENTATION STRATEGY Uganda National Commission for UNESCO to embrace the strategy and to integrate it into their programmes and activities. We have recently witnessed at a high cost, the.

Whether your communications strategy is designed for a specific project or for the same period as your organisational strategy, it should establish the following: Objectives; Audiences; Messages; Tools and activities; Resources; Timescales; Evaluation and amendment; Objectives Your objectives are the key to the success of your communications strategy.

Strategy development. Writing a Comms Strategy for Development Programmes. External References. Family Tree of Communication Theories () Pink Book - Making Health Communication Programs Work () SCOPE - JHUCCP. New enhanced search. UNICEF & The United Nations.

Copy of UN links. PREFACE UNICEF Bangladesh Programme Communication Coordination Team has prepared this Guideline, Writing a Communication Strategy for Development Programmes. Nov 15,  · How to Write a Communications Strategy.

A communications strategy, or plan, is a document that expresses the goals and methods of an organization's outreach activities, including what an organization wishes to share with the public and 95%(81).

Writing a communication strategy for development programmes in uganda
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